The collaborative efforts between Louis Vuitton and BTS follows a trending pattern whereby K-pop stars are enlisted to modernised legacy luxury houses and bring them into contemporary consciousness. BTS is far from the first South Korean group to be tapped by these household designer brands, although it is striking to see Louis Vuitton
Prior to this transition, Louis Vuitton collectively signed BTS as a global brand ambassador in 2021. The French fashion house is known to sign diverse talents of all kinds to aid in the brand’s
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In July 2020, Rosé was named the global ambassador for Yves Saint Laurent by creative director Anthony Vaccarello, its first global ambassador in 59 years. She was the global face of Saint Laurent's Fall 2020 campaign. In January 2021, Rosé became the muse for luxury cosmetics brand Yves Saint Laurent Beauté.We've now got confirmation it is in fact, Kim Tae-hyung, better known by his stage name V, who is becoming the French Maison's newest global ambassador. The announcement was made on July 18 when it was unveiled by the Maison that V was also the star of their latest Panthère de Cartier campaign. " When it came to embodying the magnetism and
Jimin from BTS is Tiffany & Co's newest house ambassador | Tatler Asia. Power & Purpose Gen.T Style Dining Homes Lifestyle. More. BTS' Jimin's first campaign will debut later this year and show off his unique approach to styling iconic Tiffany & Co jewellery.
